MusclePharm: NatureSport Video Loop
PROJECT OVERVIEW: With the projected launch of 2016, MusclePharm, leading name in sports nutrition, has announced a line of natural, organic and clean athletic supplements. This video was created to be used at tradeshows as a video loop. The video shows what working out without a gym can look like and what challenges you can create for yourself as a natural athlete.
FEATURES: Motion Graphics, Videography, video editing
2015 Denver Silent Film Festival
PROJECT OVERVIEW: For the 2015 Denver Silent Film Festival, I discussed and filmed the director and co-founder of the festival, Howie Movshovitz. I wanted to highlight individual films, discuss the entire festival and some of its unique aspects, and introduce a modern element to films created 100 years ago. In doing so, I attempted to introduce the festival and its films to a new generation. One important detail was music selection; it was important to match the mood of the film to a contemporary song choice. By approaching the festival director with my ideas, we were able to create the video series and attract new festival-goers.
FEATURES: Storytelling, video editing, videography, motion graphics
FESTIVAL HIGHLIGHT: A LOOK AT THE FESTIVAL
Film HighlightS: A CLOSER LOOK AT THE FILMS
ARNOLD SCHWARZENEGGER SERIES:
BRAND AMBASSADOR, JAKE HUTTON
PROJECT OVERVIEW: Like many lifestyle focused brands, The Arnold Schwarzenegger Series, owned by MusclePharm, has recently hired Brand Ambassadors to represent the brand and its products. This video shows one of the brand ambassadors road in fitness. it was important in this video to highlight the integrity of the brand, highlight the reputation of Arnold Schwarzenegger, and promote one product per Ambassador. This video is a work in progress and will eventually be a series of videos highlighting other brand ambassadors as well.
FEATURES: Videography, motion graphics, video editing
THE GIRL WITH A PREFABRICATED HEART
This video shows some early experimenting with animation. When I first heard the song, I knew there was opportunity to help deliver the narrative. Although in retrospect I see many areas in which I could improve the quality, I accept the results according to the Japanese phrase Wabi-sabi, that is 'beauty in imperfection'.
FEATURES: Handpainted elements, animation, matching movement to musical cues
TV SPOT:
ROMANTIX :30 VALENTINES DAY SPOT
PROJECT OVERVIEW: I was tasked with the challenge of creating a spot that would be both appropriate for regular television programming and still offer a cheeky approach to Valentine's Day without being too aggressive. I presented my concept in a series of story boards and once the storyline was approved, I began sketching. Finally, I animated the images and added original music.
FEATURES: Story boarding, sketching, animation, original music