SCOPE OF PROJECT
BRANDING | LOGO | SOCIAL MEDIA
Bravo Company Hair Salon is based in Pueblo, CO and is ran by my sister Aimee’ and her partner Hannah. The business was started in 2005 and has been an integral part of our family since. The family-owned and operated business is a labor of love, a product of my creative and passionate grandfather, who hand-painted the original sign on the property and hand-designed the entire space.
When designing for the business, we took a traditional approach, reflecting back to colors and elements from South West artwork and updated selected areas to help tie the two worlds of traditional and modernity together.
CORE VALUES:
• TRADITION + CULTURE
• QUALITY CUSTOMER EXPERIENCE
• BEAUTY + WELLNESS
MOOD BOARD + INFLUENCES:
Many of the motifs seen in the branding are derived from traditional South West design seen in Southern Colorado, New Mexico and all over the great plains. The color turquoise plays an important role as it reminds the viewer of both South West handcrafted jewelry as well as the purity of beauty seen in the natural world. The textures seen in hand woven-rugs and hand-beaded artwork influenced the subtle texture in BRAVO COMPANY’S Word Mark.
RC Gorman, a prolific and influential Indigenous American artist, is a well-respected and beloved artist to my family. A hand-selected collection of his lithographic prints hang on the salon’s walls in hand-cut and painted frames. Each frame was designed specifically by my grandfather, Tony Bravo. Gorman’s artwork serves as a constant inspiration for the brand’s identity.
The elements as seen through a modern lens paired with a simplistic color palette give BRAVO COMPANY its timeless branding and appearance.
